WHY IS BRANDING IMPORTANT?

Marketing is what you do, branding is who you are.

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Successful branding is about promoting your strengths.

A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising.

Branding is a complex process. We'll help you through it step by step.

If you do not yet have a consistent brand, or you don’t like what your brand currently stands for, it’s time to rebrand. Here are some steps to take to shape public perception for the better:

  • Identify what your readers love most about your books. What makes you stand out? What are your strengths?
  • Create a brand message that conveys what your book aims to do for its reader.
  • Make sure your visual elements match your message and your brand. If you’re promising romance, don’t use mystery images.
  • Develop standards for your brand. Make sure readers understand what your brand is and can support it.
  • Apply your visuals across every marketing tool you use, from advertising to signage to store displays to mailings to shopping bags.

Logo Design

Professional branding for authors, publishers, or a series will make all the difference when you start marketing your books.

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Social Media Ads

Build your readership with professionally designed ads, announcements, and notifications. Pre-sales and blog-hops will boom.

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Newsletters

A mailing list is worth its weight in gold. Treat your subscribers with a professionally designed newsletter. We'll even send it out for you.

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Posters

Getting ready for a launch or event? Place an eye-catching poster in coffee shops or on community bulletin boards.

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Bookmarks

Grab their attention every time they sit down with their favorite book for as little as the cost of a postage stamp.

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Rack Cards

This is your call to action in the real world. Show your readers your book, and make sure they know how to connect with you.

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Postcards

The most versatile marketing tool out there. Show off your book or let readers know where you'll be next. You can do it all with postcards.

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Media Kits

Enhance your marketing efforts with professionally designed branded media kits, sell sheets, and press releases.

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SMALL-PRESS PUBLISHERS

Book Branders is the purr-fect partner to help you sell more books.
We will become your full-service design, marking, and IT department without the overhead.
Contact us to see what we can do for you and your authors.

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